Tuesday, October 25, 2005

Nothing much going $$

i dont feel like doing anything. Its really dull out here in the campus.. empty roads. I dont know what are people busy in .. nobody on the badi court. Emply TT Table .. and coutesy to Ranga sir. TV room is locked.

Anyways .. i like writing on my blog. really a wondeful way to express yourself. Last few days been busy on searching on FMCG or reading marketing articles. But there is no fun .. no thrill out here ..

Now i have a meeting with Vaibhav, kajal and Sumit regarding Tradewinds and Quovadis.

Let go out for meeting !!

Its a special day !!

Its not a day every body waits for, but one which has to come every year. People enjoy it and party as well. But the whole problem is that, nobody in IIFT remember that.. not even my roomates. Bala and Avinash is damn busy with CFA and i dont know what happened to Sumeet Kaul, Mr. weird.. into thinking mode .. was reading books in the PPT from US technologies. Anyways .. its around 2 hours and 20 minutes to go to hit another milestone.. countdown begins

I think has become really busy specially when you are doing MBA .. nobody care .. but thats life .. everybody has their own priorities. So we can either understand it or crib on it. I think i should write all this in my philosophy blog ..

Lets see who will be the first person to call and remember the day ..

Treat assured !! (if you call before 12:10 AM, 26th Oct, 2005)

Friday, October 14, 2005

QUOVADIS GAMES: Negotiation Game & GoalMart

Negotiation Game

Winning Business deals is all about compulsive negotiation skills and this event is real time simulation to test the sales negotiation skills of its participants. The game will require the participants to make on the spot decision and use their Negotiation skills to compel the business client to finalize the deal of the project with the company they represent.


If sales and marketing is your forte, then “GoalMart” is just what the doctor ordered. Finally, here’s an event that will put Kotler to practice. A unique -one of its kind game- that will not only test your marketing ability but also your selling prowess. The online elimination stage will entail the design of an imaginative, effectual advertisement as part of a marketing campaign. The selected teams will then participate in a game that will test their selling competence in a real world environment. Needless to say, the winner takes all (attractive cash prizes, goodies etc.). You think you are the best!!! Let’s see you compete with the best!!!!

So be a part of IIFT's QUOVADIS 2005 !!

TRADEWINDS 2005: The Rising East - Growth and Emergence of the Asian Developing Economies

IIFT’s annual symposium ‘Tradewinds’ reflects the glorious heritage of this esteemed institution. Tradewinds provides the ideal platform for sharing of thoughts and ideas of industry leaders and academicians on the current issues facing businesses worldwide.

Held in the month of November every year, Tradewinds attracts the crème de la crème of the corporate world and academia alike. Some of the prominent speakers at Tradewinds have been Dr. Manmohan Singh, Hon’ble Prime Minister of India; Mr. B V R Subbu, President, Hyundai Motors India Ltd.; Mr. J.J.Irani, Director, Tata Sons; Mr. N.Rangachary, Chairman, IRDA; Mr. Ravinder Zutshi, Director, Samsung India Electronics Limited; Mr. Russi Modi, Ex-CEO, Tata Steel; Mr. S. Sivakumar, CEO, ITC-International Business Division and Mr. T. K. Arun, Senior Editor Economic Times

Tradewinds 2005

Tradewinds 2005 shall consist of seven sessions dealing with specific issues related to the theme of the symposium ‘The Rising East: Growth and Emergence of Asian Developing Economies’. The topics of each session will deal with a functional area/ Industrial sector perspective of the theme. The schedule would be as follows:

10 November 2005
10 a.m. – 12:45 p.m - Keynote
The Rising East: Growth and Emergence of the Asian Developing Economies
1:30p.m. – 3:30 p.m - Marketing
Marketing in Asia: Imperatives for MNC’s
3:45 p.m. – 5:45 p.m. - Information Technology
Low-Cost IT Solutions in Developing Countries: current Opportunities & emerging Possibilities

11 November 2005
9:00 a.m. – 11:00 a.m. - Trading
Agriculture Matters from Hardoi to Hong Kong
11:15a.m. – 1:15 p.m. - Finance
Asian Financial Companies: Gaining Terminal Velocity, Breaking the Asian Barrier
2:00 p.m. – 4:00 p.m. - Pharma
Asia, the next R&D Destination
4:15 p.m. – 6:15 p.m. - Operations
Sourcing Challenges & Opportunities in Asia

Concept Note - Marketing Session

The Asian Developing countries, comprising some of the most dynamic economies in the world, have experienced unprecedented growth in the last two decades. In 2004, the region’s aggregate real GDP expanded by a strong 7.3% against 3.5% for the developed world. With the global economy tilting towards Asia, the rest of the world is struggling to cope.

Asia, due to its rich history and huge size, comprises a great variety of business environments, scales and cultures. Bristling with self confidence, India and China are seen as leaders of the developing world, driving new global growth dynamics. In spite of the fact that a lot is being written and said about the rapid growth of India and China, it is important to realize that Asia is much more than just these two countries. Japan is growing again. After the Asian Financial Crisis of the late 90’s, Korea is returning to its strong and robust economic growth. Southeast Asian countries like Malaysia, Singapore & Thailand have undergone political transitions, restored confidence and resumed growth, thereby adding to the vibrancy of the whole region.

East Asia’s development is not about independent processes taking place in individual countries, but about national development processes and transformations taking place in a regional context. It is these regional dynamics due to which the Asian region may be on the verge of becoming a serious challenge to the economic global dominance of U.S. and Europe.

Although U.S. and Europe are still huge markets for Asian exports, Asian countries have increasingly started trading among themselves. China’s seemingly insatiable appetite for primary commodities and other imports are not only influencing world trade and world prices, but also diverting production, markets and jobs away from neighboring countries. Cheap Chinese exports have changed the global competitive landscape; as of today, China has replaced U.S. as the most important trading partner for several Asian nations.

In this era of globalization, boundaries between organizations are more porous and relations between them more diversified. Although they may be competitors in specific areas, their drive for asset exploitation and search for profits forces them to be alliance partners in other areas, thus resulting in a complex mosaic of organizational forms.

The East Asian market is generating tremendous interest in Multinational and Transnational Companies the world over. For local companies in Asia, entry of the MNC has changed the business landscape by offering them opportunities to partner and grow. On the other hand, these MNCs have also changed the traditional marketplace by forcing local businesses to modify their modes of business to quickly adapt to changed markets and fierce competition.

Companies from around the world are recognising the importance of East Asia. This Session will provide a marketers perspective on the challenges and opportunities provided by these East Asian markets and the underlying imperatives for success.

Nitin Kochhar
Coordinator, Brandwagon
Marketing Club at IIFT

Wednesday, October 05, 2005

Back from GOA ... all set for BRANDWAGON Work

We had a wonderful time out there in Mumbai and Goa ..
not to mention all the fun we had there ..

Now its time to get back to work again. We are all set for TRADEWINDS and QUOVADIS - LiveMark and other games. Let rock these events as well, as we did in IIFT National Retail Symposium.

Get set Go !!