LiveMark .. Inter B School Business Problem competition

LIVEMART, under the BRANDWAGON CLUB at IIFT

An inter B School Business Problem competition in the field of Marketing, with focus on all major sectors like FMCG, auto, services, IT, consumer durables, telecommunication, healthcare and many more.
Areas of discussion: Segmentation, targeting, positioning, new product launch, sales promotion, branding, communication, consumer behaviour and market research.

Procedure
 A business problem is circulated every month
 Entries evaluated by faculty and corporates
 Winning entries are rewarded and present their recommended solutions at Quo Vadis, the annual management fest of IIFT

PAST CASES
HYUNDAI
ARVIND BRANDS
TATA MOTORS

Contact Details
Nitin Kochhar
Coordinator, Brandwagon
IIFT
brandwagon.iift@gmail.com
nitin_ib2004@yahoo.co.in